Evolving the brand of Tulane Bands

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As Tulane Bands has recently officially unveiled its rebranding, I thought it would be worth documenting and writing about the history of the brand and its logos throughout the program’s recent history from my perspective as the primary brand force. The Original Logo The very first Tulane University Marching Band logo was developed prior to my hiring in 2008. This functioned pretty well within the brand philosophy of Tulane University and our association with it […]

Branding the TUMB logo distinctly from TU?…

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One of the roles that i’ve developed for myself over the past few years working for the Tulane University Marching Band is helping to develop and strengthen its brand. This has mainly been external, as in creating and attempting to unify all of our social media presence, helping guide the feel of our new website as well as the content. I’ve made some small efforts in creating internal branding (some office vocabulary, unification of internal […]