Evolving the brand of Tulane Bands

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As Tulane Bands has recently officially unveiled its rebranding, I thought it would be worth documenting and writing about the history of the brand and its logos throughout the program’s recent history from my perspective as the primary brand force. The Original Logo The very first Tulane University Marching Band logo was developed prior to my hiring in 2008. This functioned pretty well within the brand philosophy of Tulane University and our association with it […]

focusing my ambition

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The first time I was exposed to minimalist music was in ninth grade with Steve Reich’s Electric Counterpoint, and even then, prior to any formal music theory or education aside from piano lessons, it immediately resonated with me. The appeal of it stems from how much it can mine from a singular and focused vocabulary set. One harmonic idea, one rhythmic motive, one melodic gesture that provides the basis for the entire listening experience by […]

A Diversity Introspection

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While issues of inequality and discrimination against minorities are steeped in our history, I feel like many of us were living in a denial bubble about our own contributions to this by passing it off as a systemic problem that was both beyond our control and ultimately not our responsibility. As individuals, we could say, “Sure, there’s discrimination in this country, but that’s not me. I treat my minority friends with respect as equals.” As […]