branding company words versus common words

Those that know anything about business have at least a basic understanding of the concept of branding and how powerful a successful brand can be. There’s a lot to the brand concept that is tangental to this post; the particular ‘brand’ concept of interest here is word branding.

i’m not sure if word branding has a more technical term to it, but when i use it, i’m talking about one of two things. The first use has to do with…