Shifting Trajectories

In the summer of 2008, I was working a corporate gig focused on data insights, a job that I surprisingly really enjoyed. Part of that had to do with my developing love of data and how data can tell meaningful stories. Another part of that had to do with my team, a small but mighty group of talented and smart people with a fantastic boss that nurtured our success and kept us as insulated as […]

Evolving the brand of Tulane Bands

As Tulane Bands has recently officially unveiled its rebranding, I thought it would be worth documenting and writing about the history of the brand and its logos throughout the program’s recent history from my perspective as the primary brand force. The Original Logo The very first Tulane University Marching Band logo was developed prior to my hiring in 2008. This functioned pretty well within the brand philosophy of Tulane University and our association with it […]