Branding the TUMB logo distinctly from TU?…

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One of the roles that i’ve developed for myself over the past few years working for the Tulane University Marching Band is helping to develop and strengthen its brand. This has mainly been external, as in creating and attempting to unify all of our social media presence, helping guide the feel of our new website as well as the content. I’ve made some small efforts in creating internal branding (some office vocabulary, unification of internal […]